research
What we are learning about how ideas become practice.
Articles by the Bridgium research team. Each one starts from our interviews with innovation leaders and founders, and connects what they told us with the studies that help explain it.
48 interviews · two reports · Nordic and European companies
Two reports, one question: where do ideas lose momentum?
How Innovation Happens
2026 · 28 interviewsHow ideas move inside large organisations, from being felt but unspoken to adopted practice. In-depth interviews with innovation leaders in Nordic and European enterprises, September to December 2025.
Read the report →From Discovery to Practice
2026 · 48 interviewsWhy collaboration between corporates and startups stalls between first contact, pilot and real implementation. Interviews with innovation leaders and with founders of startups and SMEs.
Read the report →Legitimacy
Innovation-related work is recognised and supported as part of the job.
Predictability
People understand what happens next, who decides, and what outcomes are possible.
Connectivity
Ideas, knowledge and responsibility can move across teams and organisational boundaries.
Innovation memory
Experience from discussions, pilots and earlier attempts is retained and reused.
One pattern from the interviews at a time.
The tool was rolled out. People work the old way
Legitimacy · Adoption
Every project starts from zero, and a similar one already happened
Innovation memory
You scout a lot and work with almost nobody
Scouting and entry · Connectivity
Everyone likes the innovation team and nobody funds it
Legitimacy
Your pilot portfolio is growing and nothing is in production
Pilot to production · Innovation memory
What Makes a New Practice Normal
Adoption · Innovation memory
Why Organisations Keep Learning the Same Thing Twice
Innovation memory
250 Startups a Year, Ten Partnerships: How Strong Cases Filter
Scouting and entry
Access Through Networks: Why Good Solutions Stay Invisible
Scouting and entry
Money Gets a Startup in the Door. It Does Not Get the Pilot into Production
Pilot to production
Evaluated as a Vendor Before You Are One
Working with startups
The Pilot Worked. Who Owns It on Monday?
Pilot to production · Innovation memory
What to Ask a Corporate Before You Commit
Pilot to production · Working with startupsThe work we keep coming back to.
These studies are cited across the articles above. Our interviews show where ideas stall; these works help explain why.
The Social Construction of Reality
Doubleday. The lens behind both Bridgium reports.
Absorptive Capacity: A New Perspective on Learning and Innovation
Administrative Science Quarterly, 35(1), 128–152
Sensemaking in Organizations
Sage
The Knowledge-Creating Company
Oxford University Press
We bring these findings to the circle before they are published anywhere.
In the closed sessions, members test them against what is happening in their own companies, and put their own unfinished problems on the table.
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